I thought this was a terrific idea: For a book entitled 60 Hikes Within 60 Miles of Salt Lake City (catchy title) the author proposed a full-color insert that would go inside boxes of hiking boots throughout Salt Lake, Cavis, Weber, and Utah Counties. Stores targeted would include sporting good, camping, shoe and general merchandise stores.
The flyer would read: "Now that you have your boots . . . get the right book: 60 Hikes Within 60 Miles of Salt Lake City."
What a creative idea - - and with some ingenuity and footwork (pun intended) it's very possible to accomplish. And they should have a sample of their book in every story that sells boots. If the employees read it and recommend it, there's your target audience!
I am headed out for the weekend and I won't be hiking but I'll be doing something connected with rock and roll and I may be barefooted at a beach -- anyway, everybody have a good weekend.