Thursday, December 11, 2008

New Marketing Ideas

Every day I'm more convinced that our success, whether as authors, bookstores, or publishers, is tied directly to the internet. I haven't tracked our counter on this site, but I'm not sure we're seeing much traffic here. Please let me know what you think.

I appreciated Christine's post on Fair Use. There are some very good sites to get a good feel for it. And really that is all that is possible. The courts, in an effort to preserve free speech, have purposefully made the concept vague and as open as possible.

A number of decades ago I had discussions with the Church's legal counsel. I was advised that the church operates as much by how the laws are enforced as by what the law actually says. In practicality there isn't much else we can do as publishers and authors.

Back to promotion.

Steve Eunpu is currently promoting a new book, The Stress Eater Diet. As part of his promotion,
he is writing a blog to share a behind-the-scenes look at the steps he is taking in developing and marketing the book. He'll share his successes and failures, what works and what doesn't. It should be an interesting experiment. You can follow his progress in marketing the book at

This really looks like a lot of fun and useful information. Happy promoting.


Janet said...

I'm not sure what happened to this blog and why we're not getting more posts and comments, but I'd love to hear what everyone else thinks. This is a great forum for us as authors to share our experiences with one another. I for one, would like to see more of it.

Lee Ann Setzer said...

Thanks, Lyle--

As both an author and a stress eater, this sounds good.

Janet, I've wondered who our target audience is here? ARE we talking to each other, or to the outside world?

Either way, yeah, you can hear the crickets lately...

Christine Thackeray said...

I agree but I think we need to focus more on writing for readers and writers. More either on the craft of writing or our books, the publishing experience or our WIP's. I'd love to hear more about that kind of stuff myself.

Also, any marketing help- yeah. I think I need to send an all points bulletin to everyone in my address book to remember this site.