Thanks to all of you who gave me great suggestions for the author event in Salt Lake. There were about 100 authors there. Some we knew, but most we didn't. We had a great time talking about books, great books, and really great books and what it take to write them, publish them, and sell them.
I don't think there is anything I love talking about more. I really want to answer your comments later in the week, but I thought I'd give you a short list of books I'm coming up with to learn about book promotion.
For many years I've suggested three mainstays: 1001 Ways to Market your Books by John Kremer. John as been at it a long time and he keeps his book updated. It is now in its sixth edition. The most practical book I've read is Jump Start your Book Sales by Tom and Marilyn Ross. The suggestions it has are the ones you're most likely to get done. The third one is Guerilla Marketing for Writers by Jay Conrad Levinson, Rick Frishman and Michael Larsen. Of course, Rick is the book guy of the bunch.
I've added a few more lately that I think you'll get a lot from: The Complete Guide to Book Publicity by Jodee Blanco. She was heavy into PR and can give you good tips. The book was written in 2004, but is now in its second edition. Three more on our shelves are The making of a Bestseller, Hill and Power; The complete Guide to Book Marketing by Cole; and The Savvy Authors Guide to Book Publicity, by Carroll & Graf.
As I was looking down the list of book publicity bestsellers on Amazon this morning I saw a few more I think we'll order today: The Frugal Book Promoter by Carolyn Howard-Johnson. Many of you know her. She's from here in our neck of the woods.
With the ever-developing internet, we need to stay up with the following books: Plug Your Book! Online Book Marketing, by Steve Weber; Guerilla Marketing on the Internet by Jay Conrad Levinson, et al; The New Influencers by Paul Gillin; and Marketing to the Social Web, by Larry Weber.
One more I'm going to throw in is Word of Mouth Marketing—How Smart Companies Get People Talking.
I'd love to know if any have read any of these books and have done reviews. I'll post reviews as I plow through them.
Thanks again for such great suggestions for last week and happy reading. As always, please comment so I know if I'm doing any good. In the end it is really only writers who truly make a difference. I'll post again on Wednesday to answer your questions.