one of his authors:
She is vacationing in Hawaii so she contacted a Barnes & Noble store
and set up an author signing event. She then contacted the hotel she
is staying at and asked them to place an event flyer in the morning
newspapers they leave at the door of their guests. They agreed!
Her book has been out for at least 4 years and it is still selling strongly.
I love the idea of having a hotel stuff a flyer inside their morning
newspapers. What a wonderful way to reach hundreds of potential
customers (strangers in town) who may be looking for something to do.
In a later email, Steve told me that his author also went to the hotel
next door and go them to place flyers in their newspapers as well! Now
that's an author a publisher has to love.