One More Little Thing

Steve Mettee of Quill Driver Books, sent me this story about
one of his authors:

She is vacationing in Hawaii so she contacted a Barnes & Noble store
and set up an author signing event. She then contacted the hotel she
is staying at and asked them to place an event flyer in the morning
newspapers they leave at the door of their guests. They agreed!

Her book has been out for at least 4 years and it is still selling strongly.
Wonder why.

I love the idea of having a hotel stuff a flyer inside their morning
newspapers. What a wonderful way to reach hundreds of potential
customers (strangers in town) who may be looking for something to do.

In a later email, Steve told me that his author also went to the hotel
next door and go them to place flyers in their newspapers as well! Now
that's an author a publisher has to love.

An old face with a new spot

We made a great change yesterday in our staff. Bevan Olsen has been assigned as the new Public Relations Director. I'm sure you'll be impressed as you discover his work ethic, creativity and knowledge. Bevan is a published author and has a degree in business administration. He has worked at Cedar Fort for over two years. You may contact him at bolsen@cedarfort.com. Bevan is excited to get to know all of our authors on a more intimate basis. He already is very aware of your books. Please be sure to let him know when you have special promotions or signings going so he can interface with the sales staff. Bevan can also help you brainstorm promotional ideas. Additionally, he will coordinate our author seminar in August where we will release the new Cedar Fort Website and train authors on building websites, blogs and other areas of web 2.0. If there are specific questions you have please email him. As always, we appreciate your support and are anxious to be involved with books that make a difference.